FAQs

Dirty Secret is developing Digital 250, a collection of Fortnite experiences and activations designed to support and celebrate America’s 250th anniversary. We are working to create interactive, educational, and entertainment-driven experiences that align with the broader America250 celebration and give sponsors a way to participate through gameplay rather than traditional advertising.

Our role is to design, build, and operate these digital experiences inside Fortnite, allowing brands and partners to become part of the celebration in a way that reaches millions of players.

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The timeline depends on the type of activation:

• Simple logo placement, signage, or sponsor integration within an existing island can typically be implemented within 2–6 weeks after final approval of assets and agreement.
• A more custom branded activation inside an existing island generally takes 4–8 weeks depending on complexity.
• A fully custom island built specifically for your company typically requires 8–16+ weeks depending on scope, approvals, and level of customization.

We typically provide:

1. Initial concept and placement mockups
2. Early playable build for review
3. Final implementation and testing
4. Live launch in Fortnite

We can create a dedicated island built specifically around your company, product, campaign, or message.

This can range from:

• A branded mini-game or challenge tied into the America250 theme
• A permanent destination linked from the main America250 hub
• A standalone branded island with your own gameplay, visuals, rewards, and messaging

For example, a sponsor could have:

• Their own portal from the central America250 map
• Custom environments and branded objectives
• Sponsored items, collectibles, or challenges
• A branded event or competition tied to the island

A dedicated island gives your company the highest level of visibility and allows players to spend significantly more time engaging directly with your brand.

Most sponsor-supported islands are expected to remain live throughout the America250 campaign period, with the strongest visibility occurring in the months leading up to and immediately following July 4, 2026.

Typical availability:

• Featured placement: 30–90+ days
• Ongoing access in Fortnite after the campaign: potentially months or longer depending on performance and sponsor goals
• Custom standalone islands can remain live indefinitely as long as both parties want to continue supporting and promoting them

If an island performs well, we can continue updating, promoting, and extending it beyond the initial campaign window.

Yes. Sponsors can participate in multiple ways across the Digital250 ecosystem.

Examples include:

• Sponsoring multiple islands
• Having different activations inside the main hub and individual islands
• Combining logo placement, branded challenges, and a dedicated custom island
• Running one activation before July 4, another during the main celebration period, and a third after the event

For example, a company could:

• Have signage and branded power-ups inside the central America 250 hub
• Sponsor a featured challenge inside one themed island
• Also have a separate fully branded island connected to the larger experience

We can structure sponsorships as a single activation, a multi-island package, or a phased campaign depending on your goals and budget.